INTRODUCING WISL – THE WOMEN’S INDEPENDENT SOCCER LEAGUE

INTRODUCING WISL – THE WOMEN’S INDEPENDENT SOCCER LEAGUE

Pro League to Fill Opportunity Gap in Women’s Game; Branding Laden with Equity Symbolism Today marks the birth of a new women’s professional soccer league – the Women’s Independent Soccer League, or WISL. It is a league created by women for women. The league’s...
BECOMING WISL: THE MEANING BEHIND OUR NAME AND MARK

BECOMING WISL: THE MEANING BEHIND OUR NAME AND MARK

How do you name a new league? We started by defining the essence of the league and let the name emerge in the process. First, our league is an equality project. Over 100 years ago, women won the right to vote. Yet still, we must fight every day for basic equality....